on design
design, to my teenage self, was a reflection of something well thought out. if something was beautiful, that meant it was well designed. if something was well designed, that meant it was well executed and thoughtful. if something was thoughtful, that meant the thinking was holistic. if something was holistics, that meant it was well intentioned and inclusive. if something was inclusive, that meant it was good.
by that logic, why shouldn’t everything be well designed?
when i was younger i thought design meant good. it meant thinking of others. it meant spending time to make create something meaningful. lasting. something that mattered. something that you could look at and see the feeling behind. that inspired people to change. to be better.
OH how wrong i was. no wonder as an adult ive become an outlier in my industry.
how do we sustain a world of people who care about each other? about the planet? about our kids and families and the things that matter?
i still believe the answer is can be design. we just have to stop thinking there’s a shortcut.